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随着媒介环境的日益变化、大众文化的不断崛起和媒介技术的更迭发展,电视产品不断创新升级,从原有“内容+形式”的“两要素模式”逐渐转变为“内容+形式+关系+场景”的“四要素模式”。2016年,大型原创音乐评论类节目《中国新歌声》摒弃此前的海外模式,取得了收视率和美誉度的双丰收。2017年第二季《中国新歌声》从内容、形式、关系还是场景上体现出全新亮点,展现了这个节目的独特魅力。本文以电视内容产品的“四要素模式”为理论模型,分析论述第二季《中国新歌声》的创新升级。
With the ever-changing media environment, the continuous rise of popular culture and the change and development of media technologies, the TV products have been continuously updated and upgraded from the original “content + form” to the “two-factor mode” and gradually transformed into “content” + Formal + Relationships + Scene “” Four Features Mode “. In 2016, the large-scale original music review program, ”China’s New Songs,“ abandoned the previous overseas model and achieved a double harvest of ratings and reputation. The second quarter of 2017, ”China’s New Songs,“ reflects the unique charm of this show from the content, form, relationship or scene. In this paper, the TV content product ”four elements model “ as the theoretical model, analysis and discussion of the second quarter, ”China’s New Songs," the innovation and upgrading.