二次世界大战以后,一些西方学者认为西方资本主义社会进入了“晚期资本主义”时期,此种社会语境下传媒与受众研究取向也从功能主义向文化研究转变。文化研究在内容与方法上注重当代文化;注重大众文化;注重边缘文化;注重文化政治实践;力图跨越学科边界。本文最后分析了文化研究面临的批评以及自身的学术反思。 After the Second World War, some western scholars believed that Western capitalist society entered a period of “late capitalism.” The orientation of media and audience research in such social contexts also shifted from functionalism to cultural studies. Cultural studies focus on contemporary culture in contents and methods; pay attention to mass culture; focus on marginal culture; emphasize on cultural and political practices; and strive to cross academic boundaries. At the end of this article, we analyze the criticisms that cultural studies are facing and their own academic reflections.