汉绣是诞生于荆楚大地的传统民俗艺术,已有2000多年的发展历史。2008年被评为国家级非物质文化遗产后,汉绣重新进入人们的视野,其保护和发展环境也有所转变。在现代市场环境中,汉绣的生存和发展面临传承和保护艰难、产业化开发困难等诸多问题。要解决这一问题必须走产业化发展之路,明确汉绣艺术中可进行产业化开发的文化元素,并结合时代需求对其进行适度开发,同时保留其传统的艺术特色。 Han embroidery is a traditional folk art which was born in Jingchu land. It has a history of more than 2,000 years. After being appraised as a state-level intangible cultural heritage in 2008, Han embroidery has re-entered people’s vision and the environment for its protection and development has also changed. In the modern market environment, the survival and development of Han embroidery face many problems such as inheritance and protection, difficulties in industrialization and development. In order to solve this problem, we must take the road of industrialization development, clarify the cultural elements that can be industrialized in art in Han embroidery, and moderately develop it according to the needs of the times while retaining its traditional artistic features.