我们一行五人,在香港做了一次短暂的出版业考察。在五天活动当中,我们陆陆续续参观了一些位于二楼的书店一新书馆、田园书屋、榆林书屋和页壹书店等。这是香港书业中一个很显著的特点,即书店不在街面上,而在从窄窄的楼梯上到的二楼。这是在平面面积有限的情况下,向空间发展的一种有效形式。但为什么上了二楼的不是那些化妆品或服装专卖,而是书店呢?我想,这也是由书本身的特点决定的,读书爱书买书的人往往不需要即在眼前的感观刺激,而需要商品本身的内涵;不需要沿街的热闹与嘈杂,而需要内心的平静和思考。虽然在二楼,但每个书店都有一个很大的招牌,让每个走在街上的行人都能很容易并很清楚地知道它的存在。另外,关于书店的说明也非常明白地罗列了出来。 We have a group of five people and have a brief inspection of the publishing industry in Hong Kong. During the five-day event, we visited a number of new bookstores, pastoral bookstores, Yulin Bookstore, and Page One Bookstore located on the second floor. This is a striking feature of the Hong Kong book industry in that the bookstore is not on the street but on the second floor from a narrow staircase. This is an effective form of development into space in the case of a limited area. But why did not those on the second floor of those cosmetics or clothing monopoly, but the bookstore? I think this is also determined by the characteristics of the book itself, people who love to buy a book often do not need immediate sensory stimulation, and Need the connotation of the product itself; do not need the excitement and noisy streets, and need peace of mind and thinking. Although on the second floor, each bookstore has a large sign so that every pedestrian walking down the street can easily and clearly know its existence. In addition, the bookstore description is very clearly listed.