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特许经营模式在输出过程中最重要的三个部门之一是营建部,营建部在整个输出过程中处于最前端的角色。很多的特许经营企业虽然在进行体系输出的过程中成立了营建部,同时也意识到营建部的重要性,但是在具体实施单店营建工作时却总是出现这样那样的问题。因此,笔者从营建部对单店提供支持服务内容的“服务内容”、“服务方式”以及“起点与终点”三个方面进行介绍。一、服务内容营建部为单店提供的服务支持内容非常多,因为行业不同、产品不同
Franchise Mode One of the three most important departments in the export process is the Construction Department, which is at the forefront of the entire export process. Although many franchise companies set up the Ministry of Construction and Construction in the process of exporting their systems and are aware of the importance of the Ministry of Construction and Development, such problems have always arisen in the concrete construction of a single-storey construction. Therefore, the author introduces the contents of “service contents”, “service mode” and “starting point and ending point” of the supporting service provided by the construction department to a single shop. First, the service content Ministry of Construction to provide a single shop service support content is very large, because of different industries, different products