论文部分内容阅读
文章通过解释体育产业的含义,以及分析国内国外体育产业发展情况,指出当前我国体育产业发展的薄弱环节,对比中外体育产业发展状况,认为,从宏观环境和微观环境来看,体育产业市场经营环境主要包括政治环境、经济环境、大型体育赛事营造的环境(机会)、体育消费者环境和竞争者环境5个基本要素。从这五个方面分析当前我国体育产业与欧美发达国家的差距与不足。
By explaining the meaning of the sports industry and analyzing the development of the sports industry at home and abroad, the paper points out the weak links in the current development of the sports industry in China. By comparing the development of the sports industry both in China and other countries, the article holds that, from the perspective of the macro environment and the micro environment, Mainly including the political environment, the economic environment, the environment created by large-scale sports events (opportunities), the sports consumer environment and the environment of competitors five basic elements. From these five aspects, this paper analyzes the current gap between the sports industry in China and the developed countries in Europe and the United States.