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１９９６年４月， Ｂｌａｃｋ Ｒｏｃｋｅｔ公司为雅虎 设计了一整套的电视、平面和广播广 告，仅仅用了很少的资金就成功地吸引 了公众的注意力，并把雅虎塑造成全球 最成功的互联网品牌。 合作之初，Ｂｌａｃｋ Ｒｏｃｋｅｔ就决定将注 意力集中在未来的用户上，而不是已有
In April 1996, Black Rocket designed a complete set of television, print and radio commercials for Yahoo that successfully caught the public’s attention with minimal funding and shaped Yahoo into the most successful Internet brand in the world . At the beginning of the cooperation, Black Rocket decided to focus on the future users instead of existing ones