错觉是人们对客观事物发生的不符合客观实际的知觉,准确地说,是一种被歪曲了的知觉映象的错觉。人们对某些特定的外界事物,有一些共同的错觉,我们称为错觉现象。它是可以在营销活动中巧妙地加以利用的,以引起消费者购买的欲望,促进销售。这是一种心理策略,可以在定价格策略上加以运用,其效果会是不错的。 The illusion is that people do not meet the objective reality of the objective reality of the perception, to be precise, is a distorted illusion of perception. People have some common illusions about certain external things, which we call illusion. It can be cleverly used in marketing activities to arouse the desire of consumers to buy and promote sales. This is a psychological strategy that can be applied to a pricing strategy and the effect is good.