随着互联网技术的飞速发展,诞生了纯网综艺这一新型的节目类型,它在目标受众、播出形式、节目内容、营销手段上均与电视综艺节目有着显著差异。但网络视频平台缺乏有效的监管机制,在混乱的环境下,纯网综艺节目存在着诸多问题。纯网综艺节目急需重新审视自我,应从节目本身出发,在“泛娱乐”的节目桎梏中回归人文关怀,塑造文化内涵,并寻求节目创新,突破传统制作理念的限制,积极推进台网融合,实现资源共享,进一步延续网络视频平台的生命力。 With the rapid development of Internet technology, the new program type of pure net variety art was born. It has significant differences with TV variety shows in target audiences, broadcast formats, program contents and marketing methods. However, the online video platform lacks an effective regulatory mechanism. In a chaotic environment, pure network variety shows have many problems. The pure variety show urgently needs to reexamine itself. It should start from the program itself, return to the humane care in the program of “Pan Entertainment”, shape the cultural connotation, seek the program innovation, break the restriction of the traditional production concept and actively promote the integration of the network , To achieve resource sharing, to further extend the vitality of the network video platform.