市场营销是一门科学,也是一门艺术,艺术的魅力在于创造,创造来源于设计。设计是一门开放的学科,它与我们每个人的生活息息相关。市场营销者认为市场营销是以消费者为中心,而艺术设计的立足点也是为人服务,满足人的两大需要。事实上,艺术设计成了现代社会促进商品销售的重要手段,成为了市场营销存放灵魂的重要载体。 Marketing is a science, but also an art, the charm of art is to create, create from the design. Design is an open discipline that is relevant to the lives of each of us. Marketers think that marketing is consumer-centered, and that the standpoint of art design is also to serve people and meet the two major needs of people. In fact, art design has become an important means of promoting the sale of goods in modern society and has become an important carrier of marketing and storage of souls.