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在演进的过程中,互联网内容产品的内在结构较为稳定,可从“内容—渠道—用户”3个环节构成的结构链条来对内容产品的属性加以认知。内容产品间的差异,本质上为结构链上不同环节或维度上的差异。此外,还可从“属性—规模—价值”的层次角度对内容产品进行认知。从内容产品结构链出发审视内容产品,可见其演变趋势:一是在内容上不断进行细分;二是在渠道上有内容平台兴起;三是对用户注意力开发的不断深化。未来,机器人写作对内容产品的意义非凡,一种新内容生态可能形成。
In the process of evolution, the inherent structure of Internet content products is relatively stable, and the attributes of content products can be recognized from the structure chain of “Content - Channel - Users”. The difference between content products is essentially the difference in different links or dimensions in the structure chain. In addition, content products are also perceived at the level of “property-scale-value”. From the perspective of content product structure chain to examine content products, we can see its evolution trend: First, the content is constantly subdivided; second, there is a rise of content platform in the channel; third, the deepening of user attention development. In the future, robot writing is of great significance to content products, and a new content ecosystem may form.