中国品牌的现状很不尽如人意,有些中国的企业在品牌建设上不作为。很多企业家还是把建品牌停留在口头上,有些企业家根本不知道怎么来做品牌。品牌建设与国家精神、国家的核心文化、价值观紧密相关。这与中国大国崛起对国民素质的要求一脉相承。中国大国地位的确立,要求国民有大国民的风范, The status quo of Chinese brands is not satisfactory, and some Chinese enterprises do not act on brand building. Many entrepreneurs still build the brand to stay verbally, and some entrepreneurs do not know how to do the brand. Brand building and national spirit, the country’s core culture, values ​​are closely related. This is consistent with the demand for the quality of the people as the great power of China rises. The establishment of China’s great power status requires that the people have the style of large nationals,