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要建设具有中国特色的社会主义话语体系,就需要进一步提高中国媒体的话语权,建设更强大的话语传播体系。新媒体在传递主流意识形态、建构国家认同方面的作用是毋庸置疑的。近年来,新媒体在西北民族地区的迅速发展,使西北民族地区国家认同建构置身于全新的环境,机遇和挑战并存。科学认识新媒体传播形态,深刻把握新媒体传播规律,充分发挥新媒体促推作用,以“开放性沟通”打通两个舆论场,对于推进西北民族地区国家认同取得切实的效果具有重要作用。
To build a socialist discourse system with Chinese characteristics, we must further improve the Chinese media’s right to speak and build a more powerful discourse transmission system. The role of new media in delivering mainstream ideology and building national identity is beyond doubt. In recent years, with the rapid development of new media in the northwestern ethnic areas, the national identity construction in the northwest ethnic areas is exposed to a brand new environment with both opportunities and challenges coexisting. Scientifically understanding the pattern of new media transmission, grasping the law of new media dissemination, giving full play to the role of new media in promoting publicity, and opening up two media outlets with “open communication ” plays an important role in advancing the practical effect of national identity in the northwestern minority areas .