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通过构建两个制造商、两个排他性零售构成的竞争供应链结构模型,揭示价格竞争、服务竞争以及服务行业的成本对供应链纵向控制结构选择绩效的影响,从而识别出高中低服务成本行业竞争供应链的纵向结构均衡差异特征.上述结论对进一步探索竞争供应链纵向结构协调的合同选择提供了基本的理论基础.
By constructing a competitive supply chain structure model consisting of two manufacturers and two exclusive retailers, this paper reveals the impact of price competition, service competition and service industry on the performance of vertical supply chain control structure selection, so as to identify the industry competition in high, medium and low service cost sectors The vertical structure of the supply chain equilibrium characteristics of the difference between the above conclusion to further explore the vertical supply chain coordination of the contract structure provides a basic theoretical basis.