只要有农业生产这一过程存在,就有农资生产存在;只要有农资生产存在,就不可避免地存在着农资营销这种市场行为。以往,对于农资营销这种市场行为的分析,我们总是乐观地分析农资营销当中的契机和有利因素,而忽视或者说淡化了其中不利的一面。其实,对于营销当中的不利因素进行实事求是地分析和把握,对于趋利避害,减少损失,降低风险,也有着一定的积极意义,未尝不可。笔者试从目前农资营销环境当中存在的四个方面的不利因素,谈些个人看法。一、政策因素。政策因素作用于农资营销,往 As long as the process of agricultural production exists, there is agricultural production there; as long as there is agricultural production, there will inevitably exist marketing of agricultural materials such market behavior. In the past, we analyzed the market behavior of agricultural marketing in an optimistic manner, and we always neglected or weakened the unfavorable side of it by analyzing the opportunities and favorable factors in the marketing of agricultural materials. In fact, for the unfavorable factors in marketing to analyze and grasp the facts, for the advantages and disadvantages, reduce losses and reduce risk, but also has some positive significance, is not a bad idea. I try from the current agricultural marketing environment which exists in four aspects of unfavorable factors, to talk about some personal views. First, the policy factors. Policy factors affect the marketing of agricultural materials