我国电视节目评估体系有一个发展过程,随着时代的前进,评估标准也在不断进步和完善。在电视业竞争日益激烈的今天,改革完善电视节目评估体系,不仅是电视学理论的需要,更是节目创新的需要。在综合评估的时代,新型节目评估体系让领导、专家、观众和效益同时说话,为电视台生产质量高、效益好的节目,为频道的可持续发展作出重要贡献。 China’s television program evaluation system has a development process, with the progress of the times, evaluation standards are constantly improving and perfecting. In the increasingly fierce competition in the television industry today, reform and improvement of the television program evaluation system is not only the need of TV theory, but also the need of program innovation. In the era of comprehensive evaluation, the new program evaluation system enables leaders, experts, audiences and benefits to speak at the same time and produce quality and effective programs for television stations, making an important contribution to the sustainable development of the channel.