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日益饱和的商业地产,如何在同质竞争中赢得独特空间?有人说,更接地气的社区商业,将会成为商业地产发展的下一片“蓝海”。那么,在到达这片“蓝海”的路上,又会途径哪些“雷区”呢?社区商业,随着住宅地产的高速发展也越来越被大家所熟悉,小到几间住宅底商,大到几万平米的社区配套商业,都被大家称之为社区商业。随着消费需求的不断变化,传统的社区商业可以说已经在发展中遇到了瓶颈。根据杭州谢成龙商业地产顾问机构多年来操作项目的经验总结,目前代表性的社区商业操作模式主要有以下几种:
Increasingly saturated commercial real estate, how to win the unique space of homogeneous competition? Some people say that more popular community business, will become the next commercial real estate development “Blue Ocean.” Then, in reaching this piece of “blue ocean” on the road, which way will “minefield”? Community commerce, with the rapid development of residential real estate is also more and more familiar to everyone, as small as a few houses The end of the business, as large as tens of thousands of square meters of community supporting business, are known as community business. As consumer demand continues to evolve, traditional community businesses can be said to have encountered bottlenecks in their growth. According to Hangzhou Xie Chenglong commercial real estate consultants over the years operating experience of the project concluded that the current representative of the community business mode of operation are the following: