世界上靠酒标找到卖点并且大获成功的恐怕也只有木桐酒庄了.而这一创意来源于罗斯柴尔德家族的商业巨子——菲利普男爵。1924年,木桐酒庄有了第一个专业级的酒标,该酒标一直沿用到1944年,这段时期是木桐酒庄开始走向成功的发展期。所以,菲利普男爵采用了一种让客户便于认知酒庄的方法:固定不变的标志,让人看一眼便知。然而自1945年开始,一直到2016年的72个年头里,木桐 In the world to find the selling point by the label and the great success of Mouton only wine, and this idea comes from the Rothschild family business tycoon - baroness Philip. In 1924, Mouton winery had the first professional grade wine label, the wine label has been used until 1944, this period is Mouton winery began to the successful development period. So, Baron Phillip used a way to make it easier for customers to recognize the winery: an immutable sign that gives you a glance. However, since 1945, until 2016, 72 years, Mouton