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20世纪80年代兴起的“新体裁运动”三大流派都认为体裁作为一种话语类型,是在一定的情景语境中有特定交际目的的交际事件或社会行动,这些交际目的能被同一言语社区的专家成员识别,同时也塑造了语篇的图式结构,影响并限制着交际者言语内容和风格的选择。微博有各种交际目的,作为一种新体裁形式,其特殊的体裁特征决定了很难用传统的体裁分析方法对其进行分析,应运用多模态方法对其进行分析,以发现微博体裁具有多模态性、超文本性和互文性特征。
The three genres of “new genre movement” rising in the 1980s regard genre as a type of discourse, which is a communicative event or social action with specific communicative purpose in a certain context and context. These communicative purposes can be the same The recognition of expert members in the speech community also shapes the schema structure of the discourse and influences and limits the communicator’s choice of speech content and style. Weibo has a variety of communicative purposes. As a new form of genre, its special genre characteristics make it difficult to analyze it by traditional genre analysis methods. It should be analyzed by using multimodal methods to find that weibo Genres are multi-modal, hypertextual and intertextual.