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数字媒体语境是基于数字技术发展而产生的一种新的媒介环境,主要有四大特征:数字化、交互性、整合性、时效性。当前视觉传达设计深受数字媒体语境中各种特性的影响,视觉习惯、视觉心理以及创作手段都出现了巨大变化。未来,视觉传达设计开始由单向传播向多向、交互式传播发展,视觉心理体验得到重视,数字化技术的交互式特性为此提供了可能。数字技术的快速发展也暴露出了一些问题,使得视觉传达设计更关注与受众间的体验与互动,技术与艺术的交融,为互动式的视觉传达设计提供了可能,也是未来视觉传达设计的发展方向。
The digital media context is a new media environment based on the development of digital technology. It has four major characteristics: digitalization, interactivity, integration and timeliness. The current visual communication design is greatly influenced by various features in the digital media context, with dramatic changes in visual habits, visual psychology, and creative tools. In the future, visual communication design will start from one-way communication to multi-direction and interactive communication development. The visual psychological experience will be emphasized. The interactive features of digital technology will make it possible. The rapid development of digital technology has also exposed some problems that make visual communication design more concerned with the experience and interaction between audiences, the blending of technology and art, which provides the possibility for interactive visual communication design as well as the development of visual communication design in the future direction.