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中央电视台《叮咯咙咚呛》节目在形式上原创性地将传统戏曲与电视“真人秀”结合起来,是中国传统戏曲时尚化乃至全球化的一次有力探索。从节目文化的跨界混搭、节目进程的故事化与戏曲知识传达的娱乐化几个方面去分析节目的创意策划可以认为,该节目创新了戏曲节目的形式、弘扬了中国国粹、形成了节目品牌,实现了其文化价值与品牌价值。
CCTV’s “Choking Out” program combines formal drama with television’s “reality show” in its original form, which is a powerful exploration of the fashion and globalization of traditional Chinese opera. From the cross-border mashups of program culture, the story of the program process and entertainment of the drama to convey several aspects of the program to analyze the creative planning can be that the program innovative drama forms, promote the Chinese national essence, the formation of the program brand , Achieved its cultural value and brand value.