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2012年北京“7·21”特大暴雨造成重大人员伤亡,引起社会的深刻反思。风险社会中,《新闻联播·天气预报》节目的不足表现为:关注地区明显有偏重;气象服务单一;时间短促,语意模糊。大众传媒具有沟通信息、发挥社会监督能力的作用。应对《新闻联播·天气预报》节目进行以内容为主的改革,将改革的重点放在风险信息的传播上,覆盖地区力求广泛,服务内容务求多元,语言表述尽量清晰。
In 2012, the heavy rainfall caused by the heavy rain in Beijing caused heavy casualties and caused profound social rethinking. In risky society, the inadequacies of the programs of “news broadcast and weather forecast” are as follows: the areas of concern are clearly biased; the meteorological services are single; the time is short and the semantic ambiguity. The mass media has the function of communicating information and giving play to the capacity of social supervision. The content-based reform should be carried out on the program of “news network and weather forecast”. The reform should be focused on the dissemination of risk information. The coverage area should strive for extensiveness and the content of services should be diversified and the language should be as clear as possible.