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随着社会的发展,科技的不断进步,新媒体热潮的涌现,我国出版业面临着巨大挑战和机遇,如何改变出版业的现状,如何应对新媒体热潮带来的挑战和机遇,将是我国出版业面临的重要问题。本文对我国出版业现状和新媒体的传播方式加以分析,就新媒体与出版业相结合的趋势进行了进一步的研究。
With the development of society, the continuous progress of science and technology and the emergence of the new media craze, the publishing industry in our country is facing great challenges and opportunities. How to change the current situation of the publishing industry and how to deal with the challenges and opportunities brought about by the new media craze will be our country’s publishing Industry is facing an important issue. This paper analyzes the status quo of our publishing industry and the way new media are disseminated, and further studies the trend of combining the new media with the publishing industry.