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春飞日化公司,主要生产经营日用化工、洗涤系列产品品。公司自创立以来,实施“集中—差异化”战略,充分运用STP营销,以中低端洗化产品进军农村市场。通过运用4P营销组合策略,以中低端产品,低廉的价格,三级市场的分销模式,多种促销方式,给目标区域的消费者留下了深刻的印象而赢得了市场。
Spring-day chemical company, the main production and operation of daily chemicals, washing products products. Since its establishment, the company has implemented the strategy of “concentration-differentiation” and made full use of STP marketing to enter the rural market with low-end washing products. Through the use of 4P marketing mix strategy, low-end products, low prices, three market distribution patterns, a variety of promotions, to the target area left a deep impression on the consumer and won the market.