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一、现阶段利乐包豆奶市场环境分析上海市区人口1200万,是我国最重要的商业城市,市场潜力大,竞争品牌多。近年来豆奶类饮品在居民心中不断上升的消费地位和上海独特的快节奏生活方式,给营养绿色饮料带来巨大的商业机遇。仅香港维他豆奶1998年在上海的销售额就高达5000万元人民币。
I. Analysis of the market environment of Tetra Pak soy milk at this stage The population in Shanghai is 12 million. It is the most important commercial city in China. It has a large market potential and many competing brands. In recent years, the rising consumer status of soymilk drinks in the hearts of residents and Shanghai’s unique fast-paced lifestyle have brought tremendous business opportunities to nutritional and green beverages. Only Vida Soy Milk of Hong Kong had sales of RMB 50 million in Shanghai in 1998.