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在新媒体及社交媒体引发传播生态和格局剧烈变革的背景下,传统媒体正以生动实践探索转型升级之道。而利用新传播技术带来的机遇,集成内容和渠道,并以业务整合为契机实现跨媒体融合,以多元化战略服务受众个性化、多样化需求,是佛山传媒集团近年来的探索方向。
In the context of drastic changes caused by new media and social media, the traditional media are exploring the way of transformation and upgrading with vivid practices. Taking advantage of the opportunities brought by new communication technologies, integrating content and channels, and integrating business as a turning point to achieve cross-media convergence, personalized and diversified needs of diversified strategic service audiences are the exploration directions of Foshan Media Group in recent years.