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覆盖数据覆盖率反映出电视媒体发布的信息在实际上能触达到的区域范围和受众群体,是频道收视的基础性保证条件,也是广告到达率的决定性因素,是媒介选择的关键因素之一。美兰德数据显示,2013年农业频道的入户率为96.8%,覆盖人口达12.65亿,仅次于央视一套,在全国上星频道排名第二,表现出强劲的竞争力。对比全国上星频道的收视率排名,可以发现,在全国50个主要上星频道中,CCTV-7农业频道2010-2013年的排名始终稳定在前19位。分时段来看,CCTV-7农业频道在多个时段的收视率排名靠前,例如,在06:00-07:00、12:27-15:18、18:00-19:30时段,频道的收视率
Coverage Data coverage reflects the fact that the information released by the television media can reach the realm of the region and the audience. It is the fundamental guarantee for channel ratings and is also the decisive factor for the advertisement arrival rate. It is one of the key factors in media selection. Meilande data show that in 2013 agricultural channel 96.8% of households, covering a population of 1265000000, second only to a set of CCTV, Star Channel in the country ranked second, showing strong competitiveness. Comparing the ratings of China’s top satellite channels, we can see that among the 50 major satellite channels in the country, the ranking of CCTV-7 agricultural channels in 2010-2013 has remained stable in the top 19 places. In terms of time periods, the ratings of CCTV-7 agricultural channels rank top in multiple time periods. For example, at 06: 00-07: 00, 12: 27-15: 18 and 18: 00-19: 30, Ratings