论文部分内容阅读
所谓战略,就是确定企业的使命和企业长期基本目标,并采取行动配置实现目标所需要的资源。战略的内容包括技术战略、竞争战略、发展战略、营销战略、财务战略,而财务战略是企业经营战略的核心部分。财务战略是企业根据宏观经济及自身的发展状况,对财务活动的方向、发展做出一种客观科学的描述。企业财务战略管理即以财务战略为对象,对战略的制定到实施的全过程进行管理,以维持企业长期盈利能力
The so-called strategy is to determine the mission of the enterprise and the basic long-term business goals, and take actions to allocate the resources needed to achieve the goal. Strategy includes technical strategy, competitive strategy, development strategy, marketing strategy, financial strategy, and financial strategy is the core part of business strategy. Financial strategy is an objective and scientific description of the direction and development of financial activities based on the macro-economy and its own development. Corporate financial strategy management that is the financial strategy as the object, from the formulation of the strategy to the implementation of the entire process of management in order to maintain long-term corporate profitability