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我国企业所面临的营销环境正在发生着许多重大的变化 ,其中 ,经济环境、市场需求和竞争领域的变化最为明显 ,也最为重要。企业必须认清这些营销环境的发展变化 ,并对企业的营销活动进行适应性调整。
The marketing environment facing Chinese enterprises is undergoing many major changes. Among them, the changes in the economic environment, market demand and competition are most obvious and most important. Enterprises must recognize the development and changes in these marketing environment, and adjust the marketing activities of enterprises.