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观众的选择与接受是传播效果得以产生的前提。本文从影响观众对电视新闻进行选择的要素出发, 来探讨电视新闻编辑所应遵循的规律与原则,在这些规则的指导下增加促使观众进行选择的元素,进而增加新闻在到达观众时的获选机率,使电视新闻传播效果的提升成为可能。本文主要从传播学中对观众选择行为的两大解释:实用论解释与易受性解释进行探讨。
The audience’s choice and acceptance are the prerequisites for the dissemination of results. This article starts from the factors influencing the audiences’ choice of television news to explore the rules and principles to be followed by TV news editors. Under the guidance of these rules, the elements of making the audiences make choices are increased, which in turn increases the selection of news when they reach the audience Probability of television news dissemination to enhance the effect possible. This paper mainly discusses two major explanations of audience choice behavior from the perspective of communication science: practical explanation and susceptibility interpretation.