出版业内的经营者和管理者都正在日益深切地感受到竞争的压力,不论主观上是否愿意,各出版社都已经成为竞争中的一员。目前,各出版社在竞争中的地位已越来越明显地拉开了距离。“我们的出版社如何在竞争中获得并长期保持最佳位置”的问题常常出现在出版社经营者们的脑海里,竞争战略 Executives and managers in the publishing industry are increasingly feeling the pressure of competition, regardless of subjective willingness to press publishers have become a member of the competition. At present, the publishing companies in the competitive position has been more and more clearly opened the distance. The question of “How do our publishers get and stay in the best position for the competition” often appears in the minds of publishers’ operators, and competitive strategies