去年就有专家总结到,且不论雪花啤酒从2005开始“勇闯天涯”系列品牌推广活动给快速消费品行业的品牌营销带来了多么大影响和多么新的突破性启示,在地理坐标意义上,雪花啤酒居然都在三年时间里实现了从2005年雅鲁藏布江单点漂流开始,到2006年长江沿线探源,再到2007年全面远征国境线的点、线、面的几何式的三级跳。 Last year, some experts concluded that, regardless of Snow Beer from 2005 onwards, “Brave the World” series of brand marketing activities for the FMCG brand marketing has brought much influence and how new breakthrough revelation in the meaning of geographical coordinates , Snow beer actually achieved in three years time from the 2005 single point drifting Yarlung Zangbo River began to explore the source along the Yangtze River in 2006, then to 2007 full expedition to the border point, line, surface geometric three jump.