随着科学发展观的提出及新的《城乡规划法》的颁布,城市“形象工程”建设再次进入人们的视线,成为社会各界关注的热点问题。但是随着我国城市化进程的加快及城市建设的迅速发展,提高城市形象是必须的。良好的形象就是生产力,能有效促进城市的发展,建立城市品牌,提高城市竞争力。 With the introduction of the scientific concept of development and the promulgation of the new “Urban and Rural Planning Law,” the city “image project” construction has once again entered people’s attention and has become a hot issue of concern to all sectors of society. However, with the acceleration of urbanization in China and the rapid development of urban construction, it is necessary to improve the image of the city. A good image is productivity, which can effectively promote the development of the city, establish a city brand, and improve the competitiveness of the city.