Leisure Sports Industry:Once Neglected,Now Booming

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For China, a nation that has never held a global sports meet on the scale of the Olympic Games, the full-fledged Olympic economy still seems like a beautiful dream waiting to happen. Every walk of life is hoping to develop itself through the 2008 Olympic Games, which will be held in Beijing. Yet in spite of all the commercial frenzy surrounding the Games, the Chinese people haven’t forgotten that sports are also leisure activities, which are a way to boost overall health. Thus, a new economic push point is emerging in China in the form of leisure sports. Sports in China play an important role in the economy. The Chinese didn’t recognize the huge value of the sports industry until recently. For a long time, For China, a nation that has never held a global sports meet on the scale of the Olympic Games, the full-fledged Olympic economy still seems like a beautiful dream waiting to happen. Every walk of life is hoping to develop itself through the 2008 Olympic Games, which will be held in Beijing. Yet in spite of all the commercial frenzy surrounding the Games, the Chinese people have not forgotten that sports are also leisure activities, which are a way to boost overall health. Thus, a new economic push point is emerging in China in the form of leisure sports. Sports in China play an important role in the economy. The Chinese did not recognize the huge value of the sports industry until recently. For a long time,
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