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作为一种将技术、经济、文化、艺术等知识交叉综合运用的创新活动——产品设计是商品生产与消费者市场需求发展到一定阶段的必然产物。产品设计从研究人的心理、生理需求与市场消费潮流入手,以占领市场和满足顾客需求为既定目标,提出产品设计的构思、使用环境及使用方式等等要素,再配合企业形象设计,使企业的商品魅力横添,“楚楚动人”。美国哈佛大学商学院教授罗伯特·海斯就曾经说过:“过去
As an innovative activity that integrates the use of knowledge, technology, economy, culture, and art, product design is an inevitable outcome of the development of commodity production and consumer market requirements to a certain stage. Product design starts with the researcher’s psychological and physiological needs and the trend of market consumption. It captures the market and satisfies the customer’s needs as the established goal. It proposes the concept of product design, the use of the environment and the use of such elements, and then with the corporate image design, so that enterprises The charm of merchandise was added, “Chuchu moving.” Robert Hays, a professor at the Harvard Business School, once said: "In the past,