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随着技术的发展和更新,许多企业会在战略发展过程中遇到新技术投资策略的选择问题。而实物期权方法为企业管理者提供了如何在不确定环境下进行战略投资决策的思路。因此许多经济学家对这一领域进行了深入的研究和探索。本文从企业的投资策略选择问题出发,阐述了企业可选择的五种基本投资策略,以期为企业管理者提供有益的决策参考。
With the development and updating of technology, many enterprises will encounter the selection of new technology investment strategy in the process of strategic development. The real option method provides managers with ideas on how to make strategic investment decisions in an uncertain environment. Therefore, many economists conducted in-depth research and exploration in this field. This article starts from the question of the enterprise’s investment strategy selection and elaborates five kinds of basic investment strategies that the enterprise can choose from, in order to provide the enterprise manager with useful decision-making reference.