商标是商品形象的标志,是商品的无声推销员,也是企业市场竞争的利器。对于一个企业来说,拥有驰名商标便意味着拥有广阔的市场和滚滚的财源。正因为如此,现代企业在商标创意上无不殚精竭虑,以期能创造出一个具有独特性和艺术性,并为消费者所接受的商标意识。了解和借鉴国际名牌的创意,对于增强我国企业商标意识,从而提高产品在国际市场上的竞争力,无疑具有十分重要的意义。 The trademark is the symbol of the product image, and is the silent salesman of the product, and it is also a weapon of competition in the enterprise market. For a company, having a well-known trademark means having a vast market and rolling financial resources. It is precisely because of this that modern companies are all struggling with trademark creativity in the hope of creating a unique, artistic, and consumer-accepted trademark awareness. Understanding and drawing on the ideas of international famous brands will undoubtedly have very important significance for enhancing the awareness of Chinese enterprises’ trademarks and thus enhancing the competitiveness of products in the international market.