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在信息碎片化的网络时代,人人都是媒体。每个人都具备传播属性,都会成为信息传播的源头,当这个信息渗透到个人的社会化人际关系网络中,就可能引发大规模传播之势。社会化媒体可以充当两个不同的角色:一种是低成本营销媒介;另外一种是让企业负面新闻迅速传播的通道。以至于目前企业对于社会化媒体的认知出现两个极端,一种是无限憧憬,欲大展拳脚;一种是诚惶诚恐,避之唯恐不及。事实上,我们需要正确看待社会化媒体,无论是红是黑,趋利避害才是王道。
In an era of fragmented information networks, everyone is the media. Everyone has the dissemination of attributes, will become the source of information dissemination, when this information infiltrates the network of personal social relationships, it may lead to large-scale dissemination of the situation. Social media can serve two different roles: one is a low-cost marketing media and the other is a channel for rapid dissemination of corporate negative news. That the current corporate social media awareness of the emergence of two extremes, one is unlimited vision, want to flex its muscles; one is fear and trepidation, to avoid the fear. In fact, we need to correctly view the social media. No matter if it is red or black, it is imperative to seek benefits and avoid disadvantages.