经济学理论可以运用到各行各业的经济或经营活动中去,但需要与各行各业的特点相结合。媒体及其有线有其独特的经济特性或特点。媒体的四大经济特性媒体的第一大特性就是公共物品性。公共物品是指每个人对某种产品的消费不会导致其他人对该产品消费的减少。某观众观看了某部电影,不会因为该观众观看了该部电影,其他观众就看不了该部电影或这部电影被消费掉了。 Economic theory can be applied to the economic or business activities of all walks of life, but needs to be integrated with the characteristics of all walks of life. The media and its cable have their own unique economic characteristics or characteristics. Four major economic characteristics of the media The first major feature of the media is the public goods. Public goods means that each person’s consumption of a product does not result in a reduction in the consumption of that product by others. An audience watching a movie, not because the audience watched the film, other viewers can not see the film or the movie was consumed.