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怎样让促销有计划地开展,并能真正起到效果,是企业市场工作中的一个重点。一、年度促销计划的拟定1.一个企业产品的促销计划应以年度作为时间周期,年度促销计划应该作为企业年度营销计划的一部分予以拟订,并且企业全年的促销活动规模要切实为年度销量目标服务,同时与年度营销费用相匹配。一个完整的年度促销计划应包含以下几项内容:(1)时间安排:对于促销时间的选择和安排,应依据具体产品的特性并服务于企业整体营销策略。消费者促销的年度时间安排要把握以下重点:①销售高峰期间,如饮料的夏季销售高峰;②节假日;③特定区域的时间安排,如旅游地区的旅游高峰期;④特定渠道的时间安排,如学校
How to make a promotion in a planned manner, and can really play its effect, is a focus of the enterprise market. First, the annual promotion plan formulation 1. A business product promotion plan should be the annual time cycle, the annual promotion plan should be as part of the enterprise annual marketing plan to be developed, and the annual sales promotion activities should be effective for the annual sales target Service, while matching the annual marketing costs. A complete annual sales promotion plan should include the following items: (1) Timing: The selection and arrangement of promotion time should be based on the characteristics of specific products and serve the overall marketing strategy of the enterprise. The annual timing of consumer sales to grasp the following key points: the peak sales season, such as summer sales of beverages; the holidays; the specific regional time schedule, such as the peak tourist season tourism; ④ specific channel timing, such as SCHOOL