长期以来,在传统营销观念的影响下,我们习惯了“消费者请注意”。这表现在广告创意中,就是创意不考虑消费者的需要、喜好,以及是否能够理解和接受,只是想当然的或是把自己想表达的一古脑儿地扔给消费者,至于消费者到底需要什么,那就“请你们自己注意吧”。这样的广告创意自然无法引起消费者的共鸣,无法刺激消费者需求的欲望,最终也就无法达到预期的经济 For a long time, under the influence of the traditional marketing concept, we are accustomed to “consumers pay attention.” This is manifested in the creative advertising, is the idea that creativity does not take into account the needs of consumers, preferences, and whether it can understand and accept, just take it for granted or to mind what they want to throw to the consumers, as consumers in the end needs What, then “please pay attention to yourself.” This creative advertising nature can not arouse the resonance of consumers, consumers can not stimulate the desire to demand, and ultimately will not be able to achieve the desired economy