随着证券投资基金规模越来越大,基金发行也越来越难。任凭各家基金管理公司基金品种不断推陈出新,无奈广大投资者却认为各个基金产品大同小异,并没有实质差别。于是,有人提出中国基金业已经进入了营销时代,谁营销做得好,谁将成为最后的胜利者。今年3月17日和21日,同为合资基金的招商基金和合丰基金仅仅相距四天先后发行,足见当前基金营销的剑拔弩张,硝烟弥漫。为此,记者采访了湘财合丰基金管理有限公司总经理李克难博士,请他谈谈对基金营销的看法。做理念的传播者 With the increasing size of securities investment funds, fund issuance has become more and more difficult. Despite the various types of fund management companies continue to introduce new fund varieties, but investors generally think that the various fund products are the same, there is no substantive difference. As a result, it was suggested that the Chinese fund industry has entered the marketing era, who marketing well, who will become the final winner. March 17 and 21 this year, both with the joint venture fund investment fund and Hefeng Fund has only four days apart from the issue, showing the current fund marketing tense, smoke filled. To this end, the reporter interviewed Xiangcai Hefeng Fund Management Co., Ltd. General Manager Dr. Li Ke-difficult, asked him to talk about the views of fund marketing. Communicator of ideas