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手机被称为 “第五媒体”， 随着新技术的发展， 传播平台不断升级和拓展， 围绕手机所进行的传播活动也越来越普遍。 桃花坞木刻年画是中国民俗文化的一部分， 曾在农历春节期间木刻年画风靡一时， 成为过年时节的时尚。 本文以苏州非遗文化 “木刻年画” 为例， 探讨在新传播环境下民俗文化的新传播和新发展， 提出传统民俗文化必须拥抱新技术， 在 “第五传播” 的新时空中获得最大的发展机遇和发展空间， 焕发新的时代生命力。
Mobile phones are referred to as the “fifth media”. With the development of new technologies, the platforms for communication and promotion have been continuously upgraded and the communication activities around mobile phones have become more and more common. Taohuawu Woodcut New Year paintings are part of the Chinese folk culture. During the Lunar New Year, woodcut New Year paintings became all the rage and became the fashion of the Chinese New Year. Taking Suzhou non-heritage woodcut New Year paintings as an example, this paper explores the new propagation and new development of folk culture under the new communication environment. It points out that traditional folk culture must embrace new technologies and obtain the greatest Develop opportunities and space for development, glow new vitality of the times.