传统读书人多轻商。《儒林外史》里的牛玉圃,只能算读书人中的败类,在新认的侄孙面前,也要装出一副看不起盐商的假样子。虽说历史上出过一位陶朱公,可以让商家觉得光荣,用金字写到黑漆招牌上去,而在读书人心目中,究竟只是一个“大隐”的变例。 Traditional scholar more light business. Niu Yupu in The Scholars, can only be regarded as a scum among the scholar. In the presence of newly recognized nephew and grandchildren, they must also put on a fake look down upon salt merchants. Although the history of a Tao Zhu Gong, you can make businesses feel glorious, with black letters painted on the sign up, and in the eyes of the scholar, what is just a “big hidden” variant.