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市场与市容这两个词汇总有一定的瓜葛,最集中的交汇点就在地皮的使用上,如何有效地利用、规划有限的资源,各方面专家讨论了多年,在户外广告行业,这同样是经久不衰的话题与难题。而围绕此问题带来的各种利益的冲突更是此起彼伏。户外广告业较为发达的上海,北京、广州,在每次对户外广告的整改过程中,都会听见户外广告业主的强烈反映,因为他们是直接承担风险的主体。那么对这些宝贵的资源应该如何开
There is always some connection between the two terms of market and city appearance. The most concentrated meeting place is on the use of the land. How to make effective use of and plan for limited resources? Experts in various fields have discussed for many years in outdoor advertising industry. Enduring topics and problems. Conflicts of various interests brought about by this issue are coming one after another. Outdoor advertising industry is more developed in Shanghai, Beijing, Guangzhou, in each of the outdoor advertising reform process, will hear the strong reflection of outdoor advertising owners, because they are the main risk-taking. So how to open these precious resources?