2002年,媒体之间的“价格战”的硝烟仍在弥漫,“服务战”的序幕已悄然拉开。一些强势媒体推出了一系列的服务新举措,令人耳目一新。例如,中央台2002年在全国18个城市召开小型的推广会,创新地推出了一系列的特殊广告形式,成立大户室,举办行业峰会等。安徽电视台成立大客户服务中心,为大客户提供媒介企划、行业资讯、管理诊断、营销论坛等 In 2002, the “price war” between the media and the smoke was still pervasive. The prelude to “service warfare” was quietly opened. Some powerful media launched a series of new service initiatives, refreshing. For example, in 2002, CCTV held small-scale promotion meetings in 18 cities throughout the country, innovated a series of special advertising forms, set up large-scale rooms and held industry summits. Anhui TV station set up large customer service center for major clients to provide media planning, industry information, management diagnostics, marketing forums