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文化产业是当今世界最具有活力和发展潜力的产业,在众多文化项目中,电视和电影是目前国际文化竞争的重要内容之一。城市作为一个经济区域体,其自身形象的塑造与传播已经成为现代城市参与市场竞争、谋求更多发展资源的重要手段。很自然的,在这个特殊的历史时期,影像与城市相遇,越来越多的城市开始意识到影响传播对于城市形象的巨大传播力,开始用影像手段来塑造和传播城市形象。
Cultural industries are the most dynamic and potential industries in the world today. Among many cultural projects, television and movies are one of the important contents of international cultural competition. As an economic regional entity, the shaping and dissemination of the city’s own image has become an important means for the modern city to participate in market competition and pursue more development of resources. Naturally, in this particular historical period, the images meet with the cities. More and more cities are beginning to realize the great influence of transmission on the image of the cities. They have begun to use the means of images to shape and spread the image of cities.