地标(英文Landmark)最早是源于人类对空间的辨别,如把山峰、树木等作为人们活动范围的参照点和方位识别物。所以,起初地标的含义是安全。后来随着人类对空间认识的复杂化,空间意义的内涵也逐渐被延伸和深化,并伴随着人类聚落的出现,人工标识物便出现在地标的范畴内。因此,在高度文明的城市中,往往将某个时代的杰出建筑体作为城市中某个区域或者整个城市的象征……然而,随着人类文明程度的提高和社会经济的发展,赋予了地标更深更广的内涵,并向相关领域渗透,出现了多种角度对地标的理解。现在的旅游学界,则将地标与旅游地的视觉形象结合起来,认为地标不仅仅是指单体建筑或单一区域,它具有一定的旅游象征意义,涉及到整个区域旅游的关联效应,因而衍生出“地标旅游”产品。 Landmark (English Landmark) is first derived from the human space to distinguish, such as the peaks, trees and other activities as a reference point and position of the object recognition. So, at first, the meaning of landmark is safety. Later, with the complication of human understanding of space, the connotation of spatial meaning has also been gradually extended and deepened. With the advent of human settlement, artificial markers have appeared in the category of landmarks. Therefore, in a highly civilized city, the outstanding buildings of a certain era are often used as the symbol of an area or an entire city in a city ... However, with the improvement of human civilization and socio-economic development, landmarks are given deeper Broader connotation and infiltration to related fields, there has been a variety of perspectives on landmark understanding. At present, the tourism academic circles combine the visual images of the landmarks and tourism destinations. They think that the landmarks not only refer to the single buildings or single area, but also have certain tourism symbolic significance and involve the tourism effect in the whole area, “Landmark tourism ” product.