一、海南国际旅游营销策略中存在的问题(一)缺乏战略引导,短视现象较突出由于恶性竞争,海南旅游业在营销策略方面短视现象比较突出,缺乏整体战略规划思想和意识指导。据调查在海南只有不到30%旅游企业或部门在每年年初制定自己的完整的《年度营销计划》,制定更长 First, the problems of Hainan international tourism marketing strategy (A) the lack of strategic guidance, short-sighted phenomenon is more prominent Due to the vicious competition, Hainan tourism in the marketing strategy of the more prominent short-sighted, the lack of overall strategic planning and ideological guidance. According to the survey, less than 30% of tourism enterprises or departments in Hainan set their own “annual marketing plan” at the beginning of each year to make a longer