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据中国汽车工业协会数据显示,2013年我国民用汽车保有量达到1.27亿辆,汽车总销量达2198.41万辆,同比增长13.9%,在全球经济不景气的状况下出现“逆势增长”。自2000年以来,中国汽车业连续14年来年平均增长率达到30%。巨大的市场规模和汽车保有量促使以汽车配件和用品为代表的汽车后市场呈现爆发式发展,以年平均40%的速度递增。汽车配件和用品行业进入“黄金时代”。新华信曾预测,2015年整个后服务市场规模将超过7000亿元;从目前看,汽车后市场O2O的发展未来将会有六个比较大的变化。分别是:互联网化、平台化、透明化、规范化、智能化、品牌化。
According to data from China Association of Automobile Manufacturers, in 2013, the number of civilian vehicles in China reached 127 million. The total sales volume of automobiles reached 21,984,100 units, an increase of 13.9% over the same period of the previous year. In the context of the global economic downturn, “contrarian growth” emerged. Since 2000, China’s auto industry has enjoyed an average annual growth rate of 30% for 14 consecutive years. The huge market size and car ownership have prompted the post-auto market represented by auto parts and supplies to show explosive growth at an average annual rate of 40%. Auto parts and supplies industry into the “golden age.” Xinhua has predicted that in 2015 the entire post-service market will exceed 700 billion yuan; so far, there will be six relatively large changes in the development of O2O in the automotive market in the future. Are: Internet, platform, transparency, standardization, intelligence, branding.